Value, profit and creativity.

  • ongoing case study
  • tactics tailored for small, agile teams
  • simple, useful lessons learned
  • manage creativity, ensure profit

How to Deliver Creative Projects at a Profit?

Whether you manage a creative firm that provides professional services or software development you pay your team based on time or deliverables. But your customers pay you for results. Your challenge is to deliver creative project work at a profit.


Why you should read this book?

  • problems - we studied creative agencies, software houses, game developers and many more - we tackle problems you face daily
  • tested approaches - we talk about real life tactics used by succesful companies
  • batteries included - you can take it to a meeting and use as is
  • no fluff - we focus on delivering tools and just that - we don't sell any methodology or require you to implement one

Creative projects require a balancing act: you need to deliver enough value to your customers to keep the lights on and you need to invest in learning at an individual skill and team capability level to remain competitive over the long run.


We focus on the questions that can help you manage and deliver creative projects at a profit. This book is part of an ongoing study, it will be updated as we conduct further research.

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What are the problems we write about?

Here are some of the challenges we write about:

  • project value analysis - was that project actually worth doing? should I do next one?
  • planning - how to stay above water on a creative project?
  • lessons learned - how to avoid repeating the same mistakes time and again? How to grow and evolve as a team?
  • profit and revenue - what can you derive from a project beyond money?
  • investing in capabilities - what are good indicators your business would benefit from new tools, equipment, or additional staff?

Who wrote it?

Sean Murphy

Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them with customer development, early market exploration, and new market creation. His firm, , focuses on early customers and early revenue for software startups, helping engineers to understand business development. His clients have offerings in electronic design automation, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow. Sean blogs here and uses to tweet quotes for entrepreneurs.

Michael Domanski

Michael started the "teamwork" project in April 2012, altough the idea dates back to the first time he watched Star Trek. He is a strong believer of a new direction in human-computer interaction, where tacit knowledge will be mediated through the intelligent interfaces of artifical asistants.
A software developer by trade, Michael keeps his collection of open source projects and you can follow him .